The initial text message asking about a "shopping secret".

The video opens with a text message conversation on a purple background. One person asks if the other wants to know a shopping secret. The conversation progresses with questions and answers about 'CB' and then reveals it stands for 'Cash Back with Rakuten'. The ad then shows various popular store logos and asks about the sign-up cost, revealing it's free. The ad ends with the Rakuten logo and a tagline.