The initial text message "GIRL. I have a shopping secret for you! 🤫" creates intrigue.

The ad opens with a simulated text message conversation between two friends discussing a "shopping secret." The conversation progresses to reveal that the secret is about earning Cash Back (CB) with Rakuten. Various logos of popular retailers appear, followed by a question about how much it costs to sign up, with the answer being "It's free." The ad then shows a phone screen displaying a Rakuten account with confirmed and pending cash back amounts, followed by images of various products. The ad concludes with a call to action to join for free and get a $10 welcome bonus.