The initial text message asking about a 'shopping secret' creates intrigue.

The video opens with a text message conversation on a purple background. One person asks if the other wants to know a shopping secret. The conversation progresses with the second person expressing excitement and curiosity. The secret is revealed to be earning cashback while shopping. The conversation then shifts to what 'CB' means, with various humorous guesses like 'Chicken Broth?' and 'Cat Butler?'. The answer 'Cash Back with Rakuten' is revealed. The video then shows a grid of popular store logos, followed by a question about the sign-up cost, which is answered as 'It's free'. The ad concludes with a series of clapping hands emojis and the Rakuten logo, emphasizing 'Shoppers get it' and a $10 welcome bonus.