The initial text message "GIRL. I have a shopping secret for you! 🤫" creates intrigue.

The ad opens with a simulated text message conversation on a phone screen, where one person reveals a "shopping secret." The conversation then transitions to a series of question marks and various text bubbles guessing what "CB" could stand for, before revealing it means "Cash Back." The ad then shows a phone screen displaying a Rakuten account with confirmed cash back, followed by a montage of popular brands and products. The final sequence shows a question about sign-up cost, answered with "It's free," and ends with the Rakuten logo and a call to join for free.