The initial shot of two women in a comfortable setting, with a laptop, hints at a conversation about a product or service.

The ad opens with two women sitting on a couch, facing each other, with a laptop on a coffee table between them. The background is a solid purple. The scene then cuts to close-ups of each woman's face as they speak. The first woman, with curly hair, smiles and talks about loving a deal. The second woman, with straight brown hair, expresses surprise and mentions getting cash back. The first woman then shows logos of various retailers (Bloomingdale's, Dell, Target, PetSmart, Sephora, Macy's) appearing around her. The second woman explains how to activate cash back. The ad ends with a full-screen purple background featuring the Rakuten logo and text.