The split-screen visual and the stylish tracksuits immediately capture attention.

The ad is split into two vertical panels. The top panel shows a man in a maroon tracksuit standing on a street, holding a drink and looking at his phone. Cars pass by in the background. The bottom panel shows a woman in a dark grey tracksuit leaning against a pillar, also on her phone. A cyclist passes behind her. The panels then merge to show the two individuals together, posing for a selfie. The editing is quick, with cuts between the two panels and then to the merged shot.