XXL Nutrition YouTube ads: top video campaigns and creative

#2571 YouTube advertiser by spendRetail EcommerceNetherlandsVerify on Google Ads Transparency Center

XXL Nutrition is a Dutch sports nutrition brand offering dietary supplements, healthy snacks, and fitness apparel. Across 4 markets, its YouTube advertising has generated 25.2M views across 30+ ads, spotlighting products like protein oatmeal alongside motivational campaigns themed around Beyond Your Limits.

Est. total spend
$202K – $681K
All-time, estimated range
Ads indexed
30
Total views
25.2M
Markets
4
Countries the ads ran in

Most-viewed XXL Nutrition YouTube ads

Top 20 by views · list updated

XXL Nutrition — XXL Nutrition Protein Oat Meal — The Easiest Way to Start Your Day (YouTube video ad)0:30

XXL Nutrition

XXL Nutrition Protein Oat Meal — The Easiest Way to Start Your Day

3.8M views
XXL Nutrition — XXL Nutrition — Beyond Your Limits (YouTube video ad)0:34

XXL Nutrition

XXL Nutrition — Beyond Your Limits

3.1M views
XXL Nutrition — XXL Nutrition — Beyond Your Limits (YouTube video ad)0:33

XXL Nutrition

XXL Nutrition — Beyond Your Limits

2.8M views
XXL Nutrition — XXL Nutrition — Beyond Your Limits (YouTube video ad)0:33

XXL Nutrition

XXL Nutrition — Beyond Your Limits

2M views
XXL Nutrition — XXL Nutrition — Unleash Reloaded (YouTube video ad)0:21

XXL Nutrition

XXL Nutrition — Unleash Reloaded

2M views
XXL Nutrition — XXL Nutrition — Beyond Your Limits (YouTube video ad)0:30

XXL Nutrition

XXL Nutrition — Beyond Your Limits

1.8M views
XXL Nutrition — XXL Nutrition — Beyond Your Limits (YouTube video ad)0:30

XXL Nutrition

XXL Nutrition — Beyond Your Limits

1.5M views
XXL Nutrition — XXL Nutrition Protein Iced Coffee (YouTube video ad)0:21

XXL Nutrition

XXL Nutrition Protein Iced Coffee

1.5M views
XXL Nutrition — XXL Nutrition — Beyond Your Limits (YouTube video ad)0:33

XXL Nutrition

XXL Nutrition — Beyond Your Limits

936K views
XXL Nutrition — XXL Nutrition — Beyond Your Limits (YouTube video ad)0:34

XXL Nutrition

XXL Nutrition — Beyond Your Limits

791.4K views
XXL Nutrition — XXL Nutrition — What is Creatine? (YouTube video ad)0:33

XXL Nutrition

XXL Nutrition — What is Creatine?

578.4K views
XXL Nutrition — Protein Intake Advice (YouTube video ad)0:30

XXL Nutrition

Protein Intake Advice

571.6K views
XXL Nutrition — Flavor Powder - Breakfast Toppings (YouTube video ad)0:11

XXL Nutrition

Flavor Powder - Breakfast Toppings

530.3K views
XXL Nutrition — XXL Nutrition — Pre-workout safety discussion (YouTube video ad)0:50

XXL Nutrition

XXL Nutrition — Pre-workout safety discussion

485.5K views
XXL Nutrition — XXL Nutrition Protein Lemonade - A Sparkling Feelgood Drink (YouTube video ad)0:22

XXL Nutrition

XXL Nutrition Protein Lemonade - A Sparkling Feelgood Drink

461.5K views
XXL Nutrition — XXL Nutrition - Unleash Reloaded Pre-Workout (YouTube video ad)0:21

XXL Nutrition

XXL Nutrition - Unleash Reloaded Pre-Workout

433.5K views
XXL Nutrition — XXL Nutrition — Beyond Your Limits (YouTube video ad)0:32

XXL Nutrition

XXL Nutrition — Beyond Your Limits

319.4K views
XXL Nutrition — XXL Nutrition — Why Use Creatine? (YouTube video ad)0:34

XXL Nutrition

XXL Nutrition — Why Use Creatine?

284.6K views
XXL Nutrition — XXL Nutrition Instant Protein Oats — Quick & Healthy Breakfast (YouTube video ad)0:21

XXL Nutrition

XXL Nutrition Instant Protein Oats — Quick & Healthy Breakfast

256.9K views
XXL Nutrition — XXL Nutrition — Protein Iced Coffee (YouTube video ad)0:21

XXL Nutrition

XXL Nutrition — Protein Iced Coffee

210.1K views

See all 30 XXL Nutrition ads

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About XXL Nutrition

XXL Nutrition is a Dutch sports nutrition brand that manufactures and sells dietary supplements, healthy snacks, and fitness apparel. Founded in 2004 by René van der Zel and headquartered in Deurne, Netherlands, the company offers products such as protein powders, creatine, and pre-workout formulas. It distributes directly to consumers across Europe via its online store and mobile app, as well as through wholesale partners.

Company
XXL Nutrition B.V.
Category
Sports nutrition & supplements
Headquarters
Netherlands
Advertises in
4 countries

XXL Nutrition YouTube ads — FAQ

XXL Nutrition is a Dutch sports nutrition and supplements brand based in the Netherlands. The company manufactures and sells dietary supplements, protein powders, healthy snacks, and fitness apparel directly to consumers across Europe.
XXL Nutrition's YouTube ads focus on brand campaigns centered on the theme "Beyond Your Limits," as well as specific nutritional items like Protein Oat Meal, Protein Iced Coffee, and Unleash Reloaded.
XXL Nutrition relies predominantly on vertical Shorts-style videos alongside some horizontal formats. Most of the brand's video ads are short-to-medium spots ranging between 16 and 60 seconds.
XXL Nutrition advertises on YouTube in both Dutch and English, reflecting its audience in the Netherlands and across wider European markets.
AdSee has indexed 30 YouTube ads from XXL Nutrition, with 25.2M views in total, shown in 4 countries.
XXL Nutrition's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium, Germany and France.
AdSee estimates XXL Nutrition's YouTube ad spend at $202K – $681K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by XXL Nutrition.
The most-viewed XXL Nutrition ad in the AdSee library is “XXL Nutrition Protein Oat Meal — The Easiest Way to Start Your Day”, with 3.8M views on YouTube.
XXL Nutrition's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12211145214315724801?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.