The dramatic appearance of flames engulfing the text "BEFORE SHAKES, BARS AND POWDERS."

The ad opens with bold red text on a black background that reads "BEFORE SHAKES, BARS AND POWDERS." Flames then appear and engulf the text, creating a dramatic effect. The scene transitions to a red background with the text "THERE WAS JERKY." followed by a close-up of a piece of jerky. The Jack Link's logo and product packaging appear, with text highlighting "VINTAGE PROTEIN 30g PROTEIN PER BAG." The ad concludes with text reading "PROTEIN BEFORE PROTEIN BECAME WELL, PROTEIN. A THROWBACK TO A SIMPLER SNACK." A hand is shown holding a piece of jerky.