The bold red text "PROTEIN IS IN EVERYTHING THESE DAYS." on a black background immediately grabs attention.

The ad opens with bold red text on a black background that reads "PROTEIN IS IN EVERYTHING THESE DAYS." The scene then transitions to a bright red background with a bag of Jack Link's Original Beef Jerky and scattered pieces of jerky. The text changes to "JERKY HAD IT BEFORE THE HYPE" and then "30g PROTEIN PER BAG". The pacing is quick and energetic, with a focus on the product and its protein content.