The initial close-up of the stacked beef jerky and the bold text 'HELP MEET YOUR DAILY PROTEIN' immediately grabs attention.

The ad opens with a close-up of a stack of Jack Link's beef jerky on a red background. Text appears, reading 'HELP MEET YOUR DAILY PROTEIN GOALS WITH MEAT.' A hand reaches in and takes a piece of jerky. The ad then shows a bag of Jack Link's Original Beef Jerky being held by a hairy, ape-like hand. The text '30g PROTEIN PER BAG' is prominently displayed. The ad has a fast-paced, energetic editing style.