The dramatic visual of red text being consumed by flames.

The ad opens with red text on a black, crumpled background that reads "BEFORE SHAKES, BARS, AND POWDERS." Flames begin to rise from the bottom of the screen, engulfing the text. The scene transitions to a bright red background with the text "THERE WAS JERKY." and a piece of jerky in the center. The Jack Link's logo appears below. The ad then shows a bag of Jack Link's Original Beef Jerky and text that reads "VINTAGE PROTEIN 30g PROTEIN PER BAG". Pieces of jerky are shown falling around the text. The final scene shows a hand holding a piece of jerky with the text "A THROWBACK TO A SIMPLER SNACK."