The prominent display of "30g PROTEIN PER BAG" grabs attention.

The ad opens with a close-up of a bag of Jack Link's Original Beef Jerky against a red background. Text highlights "30g PROTEIN PER BAG". The camera then zooms out slightly to show the full bag and some jerky pieces. A hand then enters the frame, holding a piece of jerky, and the text changes to "DON'T ACT LIKE YOU'RE NOT GONNA EAT THE WHOLE THING.". The ad ends with a shot of the jerky bag and the text.