Michaels YouTube Ads and Commercials

#32 YouTube advertiser by spendRetail EcommerceUnited States

Michaels is an American arts and crafts retail chain offering art supplies, floral products, and home decor for DIY projects. The company's YouTube advertising footprint covers 3 markets with 40+ ads and over 1.1B total views. Video campaigns frequently highlight specific departments like the party shop and knit and sew shop, alongside inspirational messaging to create the world you want to live in.

Est. total spend
$12.6M – $57.4M
All-time, estimated range
Ads indexed
43
Total views
1.1B
Markets
3
Countries the ads ran in

Most-viewed Michaels YouTube ads

Top 20 by views · list updated

See all 43 Michaels ads

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About Michaels

Michaels is an American arts and crafts retail chain offering art supplies, framing, floral products, and home decor for DIY projects and makers. Founded in 1973 and headquartered in Irving, Texas, the company operates over 1,200 stores across the United States and Canada alongside its online marketplace. It is a subsidiary of The Michaels Companies, Inc., which is owned by Apollo Global Management.

Company
Michaels Stores, Inc.
Category
Arts and crafts retail
Headquarters
United States
Advertises in
3 countries
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27
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$2.4M – $60.8M308 ads · 1.2B3081.2BView ads
29
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36
Media ExpertRetail EcommercePL
$4.5M – $53.0M1,141 ads · 1.5B1,1411.5BView ads
38
CoppelRetail EcommerceMX
$3.1M – $51.9M467 ads · 1.0B4671.0BView ads
40
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$20.5M – $51.3M22 ads · 1.0B221.0BView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.