H&M YouTube Ads and Commercials Library

#23 YouTube advertiser by spendRetail Ecommerce

H&M is a Swedish fashion retailer selling apparel, accessories, and homeware globally. This library features over 2,200 of the brand's YouTube ads with 1.3B total views across 36 markets. Recurring themes in their video commercials include summer collections, children's clothing, and urban fashion showcases.

Est. total spend
$2.5M – $63.6M
All-time, estimated range
Ads indexed
2,264
Total views
1.3B
Markets
36
Countries the ads ran in

Most-viewed H&M YouTube ads

Top 20 by views · list updated

See all 2,264 H&M ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About H&M

H&M is a Swedish multinational fashion retailer that sells apparel, accessories, footwear, and homeware for men, women, teenagers, and children. Founded in 1947 by Erling Persson as Hennes, the company operates thousands of stores worldwide alongside a major online e-commerce presence. It serves as the flagship brand of H & M Hennes & Mauritz AB, one of the world's largest fashion retail groups.

Company
H & M Hennes & Mauritz AB
Category
Fast fashion retail
Advertises in
36 countries
All 200 brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
11
SamsungRetail Ecommerce—
$4.2M – $104M1,536 ads · 2.1B1,5362.1BView ads
18
Coca-ColaRetail EcommerceUS
$3.3M – $82.5M85 ads · 1.6B851.6BView ads
19
EtsyRetail EcommerceUS
$2.9M – $71.9M514 ads · 1.4B5141.4BView ads
21
DepopRetail EcommerceGB
$4.2M – $70.1M53 ads · 1.4B531.4BView ads
24
DiorRetail EcommerceFR
$2.5M – $63.0M111 ads · 1.3B1111.3BView ads
27
PandoraRetail Ecommerce—
$2.4M – $60.8M308 ads · 1.2B3081.2BView ads
29
TemuRetail Ecommerce—
$2.9M – $58.3M860 ads · 1.5B8601.5BView ads
32
MichaelsRetail EcommerceUS
$12.6M – $57.4M43 ads · 1.1B431.1BView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.