Close-up of hands browsing balloons on a smartphone app.

The video opens with a close-up of hands using a smartphone, browsing a balloon selection on an app. It then transitions to a woman in a store aisle filled with balloons and party supplies, smiling and looking around. She picks up a bunch of balloons and walks through the store, pushing a shopping cart. The video shows various colorful balloons, including character-themed ones and solid colors, as well as bins of uninflated balloons. Another woman is shown inflating a balloon with helium. The ad concludes with the woman from the store exiting with a large bouquet of balloons, and then a wide shot of the Michaels store exterior.