A close-up of a knitted frog puppet.

The ad opens with a close-up of a knitted frog puppet being held up in front of a house. It transitions to two frog puppets, one on top of the other. Then, a woman stands outside a Michaels store holding a large bunch of colorful balloons. The scene shifts to a birthday party with two young children, a woman, and two cakes, decorated with a space theme. The next scene shows a man in a colorful sweater walking three corgis. An older woman is shown knitting. Then, a group of young women are shown with colorful bracelets on their arms. A young woman is shown sewing on a machine, and then a group of young women are dancing and taking a selfie. The ad shows a child looking into a red Michaels bag. Finally, a classroom setting with a teacher and children are shown doing crafts, specifically making fish decorations. The ad ends with a close-up of a goldfish in a bowl.