The large red banner with "Your NEW Balloon Destination" text overlaid on the Michaels store exterior.

The ad opens with a wide shot of a Michaels store exterior. A woman walks towards the entrance, with a large red banner overlaying the store's sign. The banner displays text about balloons. The scene then cuts to the woman inside the store, smiling and pushing a shopping cart filled with balloons. The camera pans across shelves stocked with various balloon packages and then shows bins filled with loose balloons of different colors. Close-ups of colorful, themed balloons follow, including character balloons like Elsa from Frozen and a sun-shaped balloon. Another woman is shown inflating a balloon with a helium tank. The ad concludes with the woman from the beginning exiting the store, carrying a large bouquet of balloons, and then shows the Michaels store exterior again.