Marinela YouTube Ads: Video Campaigns and Creative Examples

#452 YouTube advertiser by spendRetail EcommerceMexico

Marinela is a Mexican bakery brand under Grupo Bimbo that produces packaged snack cakes, pastries, and cookies such as Barritas, Canelitas, and Triki-Trakes. In Mexico, its YouTube advertising spans 50+ video ads with over 889M views. Creative campaigns frequently showcase product flavor varieties, sweet snacks, and branded treats.

Est. total spend
$2.7M – $6.2M
All-time, estimated range
Ads indexed
58
Total views
889M
Markets
1
Countries the ads ran in

Most-viewed Marinela YouTube ads

Top 20 by views · list updated

See all 58 Marinela ads

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About Marinela

Marinela is a popular Mexican brand of packaged snack cakes, pastries, and sweet cookies, operating as a major subsidiary brand of Grupo Bimbo. The brand produces iconic packaged treats including Gansito, Pingüinos, Choco Roles, and Barritas sold through supermarkets, convenience stores, and local shops. Established in Mexico in 1956, Marinela primarily serves the Mexican market while also distributing products across North and Latin America.

Company
Grupo Bimbo, S.A.B. de C.V.
Category
Packaged bakery and snacks
Headquarters
Mexico
Advertises in
1 country

Marinela YouTube ads — FAQ

Marinela is a Mexican packaged bakery and snack brand owned by Grupo Bimbo. Established in 1956, Marinela produces sweet snacks, pastries, and cookies such as Barritas, Canelitas, and packaged cakes.
Marinela's YouTube ads highlight specific sweet snacks and pastries, featuring products like Barritas, Canelitas, Triki-Trakes, Sponch, and brand collaborations such as Reese's and Hershey's snack cakes.
Marinela uses a mix of horizontal videos and vertical Shorts-style formats, with the majority of its video ads running as short spots of 15 seconds or less.
Marinela advertises entirely in Spanish on YouTube, catering to its core audience from Mexico and across the Americas.
AdSee has indexed 58 YouTube ads from Marinela, with 889M views in total, shown in 1 country.
Marinela's YouTube ads in the AdSee library ran most often in Mexico.
AdSee estimates Marinela's YouTube ad spend at $2.7M – $6.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Marinela.
The most-viewed Marinela ad in the AdSee library is “Marinela Barritas - Sabor Fresca”, with 141M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.