The animated chocolate bar character in the inset video.

The ad opens with a close-up of a textured surface, then transitions to a small inset video of a cartoon chocolate bar character in a neon-lit room. The main footage then shows a close-up of a chocolate roll with cream and yellow filling, followed by a shot of melted chocolate. This is intercut with the inset video. The main footage then shows a pineapple being cut, with juice splashing, and the text 'COME BIEN' appears. More close-ups of the filling and chocolate follow, and the ad ends with a shot of the product packaging for 'Marinela Choco Roles'. The inset video of the character continues throughout, reacting to the visuals.