idealo YouTube Ads: Video Commercials and Spend Data

#454 YouTube advertiser by spendRetail EcommerceGermany

idealo is a German price comparison platform that helps consumers track prices and review product offers across thousands of merchants. Its YouTube advertising spans 20+ ads and 229M views across 7 markets. Campaigns focus on price transparency, showcasing deals on home goods and gaming gear alongside promotions for its price comparison app.

Est. total spend
$915K – $6.2M
All-time, estimated range
Ads indexed
28
Total views
229M
Markets
7
Countries the ads ran in

Most-viewed idealo YouTube ads

Top 20 by views · list updated

See all 28 idealo ads

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About idealo

idealo is a leading German online price comparison and shopping platform that enables consumers to compare prices, track price history, and review product offers from thousands of online merchants. Founded in 2000 in Berlin and majority-owned by media company Axel Springer, idealo offers price transparency across e-commerce, flights, and consumer goods. The domain idealo.de serves the German market, while the company also operates localized portals across several European countries.

Company
idealo internet GmbH
Category
Price comparison shopping portal
Headquarters
Germany
Advertises in
7 countries

idealo YouTube ads — FAQ

idealo is a German price comparison and shopping platform operated by idealo internet GmbH. It allows consumers to compare prices, monitor price histories, and review offers across e-commerce categories, flights, and consumer goods.
idealo's YouTube ads focus on finding the best prices and deals across various consumer categories, such as home and garden items or game controllers. Campaigns also promote the idealo price comparison app and price alert features.
idealo primarily utilizes short horizontal video ads running up to 15 seconds, complemented by a smaller share of 16-to-30-second videos and vertical Shorts-style formats.
idealo advertises exclusively in German on YouTube, reflecting its primary focus on German-speaking audiences from its base in Germany.
AdSee has indexed 28 YouTube ads from idealo, with 229M views in total, shown in 7 countries.
idealo's YouTube ads in the AdSee library ran most often in Germany, Austria, France, the Czech Republic and Hungary. In total they were shown in 7 countries.
AdSee estimates idealo's YouTube ad spend at $915K – $6.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by idealo.
The most-viewed idealo ad in the AdSee library is “Idealo — Compare prices and find the best deals”, with 32.3M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.