Syoss YouTube ads and top video campaigns

#463 YouTube advertiser by spendRetail EcommerceGermany

Syoss is a hair care brand by Henkel offering salon-inspired shampoos, conditioners, styling products, and hair colorations. Its video advertising footprint spans 100+ ads and 173M views across 2 markets. Campaigns regularly spotlight hair coloration, intense keratin care treatments, styling solutions, and eyebrow tints.

Est. total spend
$1.9M – $6.1M
All-time, estimated range
Ads indexed
126
Total views
173M
Markets
2
Countries the ads ran in

Most-viewed Syoss YouTube ads

Top 20 by views · list updated

SYOSS — Syoss Brow Augenbrauenfarbe - Dunkelbraun (YouTube video ad)0:06

SYOSS

Syoss Brow Augenbrauenfarbe - Dunkelbraun

8.3M views
SYOSS — Syoss Brow Augenbrauenfarbe - Long-lasting eyebrow color (YouTube video ad)0:06

SYOSS

Syoss Brow Augenbrauenfarbe - Long-lasting eyebrow color

7.6M views
SYOSS — Syoss - Hair Transformation (YouTube video ad)0:15

SYOSS

Syoss - Hair Transformation

7.5M views
SYOSS — Syoss — Hair styling product (YouTube video ad)0:15

SYOSS

Syoss — Hair styling product

5.5M views
SYOSS — Syoss Intense Glaze - Haar-Laminierungs-Kur (YouTube video ad)0:06

SYOSS

Syoss Intense Glaze - Haar-Laminierungs-Kur

5.2M views
SYOSS — Syoss Intense Glaze - Lamination Effect & Mirror Shine (YouTube video ad)0:06

SYOSS

Syoss Intense Glaze - Lamination Effect & Mirror Shine

4.9M views
SYOSS — Syoss Brow Augenbrauenfarbe - Permanent Eyebrow Color (YouTube video ad)0:06

SYOSS

Syoss Brow Augenbrauenfarbe - Permanent Eyebrow Color

4.1M views
SYOSS — Syoss – Deutschlands Nr. 1 Colorations-Marke (YouTube video ad)0:06

SYOSS

Syoss – Deutschlands Nr. 1 Colorations-Marke

3.8M views
SYOSS — Syoss Intense Keratin Pflege (YouTube video ad)0:06

SYOSS

Syoss Intense Keratin Pflege

3.7M views
SYOSS — Syoss Oleo Intense - Neue Haarfarben für mehr Glanz (YouTube video ad)0:06

SYOSS

Syoss Oleo Intense - Neue Haarfarben für mehr Glanz

3.7M views
SYOSS — Syoss Intense Keratin Pflege (YouTube video ad)0:06

SYOSS

Syoss Intense Keratin Pflege

3.6M views
SYOSS — Syoss Permanent Cool Coloration - 100 Tage Professionelle Farbkraft (YouTube video ad)0:06

SYOSS

Syoss Permanent Cool Coloration - 100 Tage Professionelle Farbkraft

3.4M views
SYOSS — Syoss Color Glaze - New Hair Colors in 5 Minutes (YouTube video ad)0:06

SYOSS

Syoss Color Glaze - New Hair Colors in 5 Minutes

3.3M views
SYOSS — Syoss Intense Curls - Intensify Your Waves (YouTube video ad)0:11

SYOSS

Syoss Intense Curls - Intensify Your Waves

3M views
SYOSS — Syoss - Permanent Cool Coloration (YouTube video ad)0:15

SYOSS

Syoss - Permanent Cool Coloration

3M views
SYOSS — Syoss: Deutschlands #1 Colorations-Marke (YouTube video ad)0:15

SYOSS

Syoss: Deutschlands #1 Colorations-Marke

2.9M views
SYOSS — Syoss Intense Keratin – Stärkeres Haar von Innen (YouTube video ad)0:06

SYOSS

Syoss Intense Keratin – Stärkeres Haar von Innen

2.9M views
SYOSS — Syoss - Permanente Augenbrauen-Farbe (YouTube video ad)0:06

SYOSS

Syoss - Permanente Augenbrauen-Farbe

2.9M views
SYOSS — Syoss Color Glaze – Glossing ohne Haarschäden (YouTube video ad)0:06

SYOSS

Syoss Color Glaze – Glossing ohne Haarschäden

2.8M views
SYOSS — Syoss Oleo Intense — Haarfärbemittel (YouTube video ad)0:06

SYOSS

Syoss Oleo Intense — Haarfärbemittel

2.8M views

See all 126 Syoss ads

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About Syoss

Syoss is a consumer hair care brand offering salon-inspired shampoos, conditioners, styling products, and hair colorations. Owned by Henkel, the brand originated in Japan in 1977 and was launched globally to provide professional-grade hair care at accessible prices. The German site syoss.de serves consumers in Germany with localized product lines, styling guides, and brand updates.

Company
Henkel AG & Co. KGaA
Category
Hair care products
Headquarters
Germany
Advertises in
2 countries

Syoss YouTube ads — FAQ

Syoss is a consumer hair care brand owned by Henkel AG & Co. KGaA, originating from Germany. The brand advertises salon-inspired hair care products, including shampoos, conditioners, styling items, and at-home hair colorations.
Syoss YouTube ads focus on hair coloration lines such as Oleo Intense and brow dye products like Brow Augenbrauenfarbe. The videos also highlight hair care treatments, including Intense Glaze lamination treatments, Intense Keratin care, and general styling guides.
Syoss runs short video ads that are 15 seconds or less, split evenly between vertical Shorts-style videos and traditional horizontal formats.
Syoss advertises primarily in German, reflecting its German market focus, along with some campaigns in French.
AdSee has indexed 126 YouTube ads from Syoss, with 173M views in total, shown in 2 countries.
Syoss's YouTube ads in the AdSee library ran most often in Germany and Switzerland.
AdSee estimates Syoss's YouTube ad spend at $1.9M – $6.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Syoss.
The most-viewed Syoss ad in the AdSee library is “Syoss Brow Augenbrauenfarbe - Dunkelbraun”, with 8.4M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.