The 'Kiss Cam' graphic on the basketball scoreboard.

The ad opens with a wide shot of a basketball game, focusing on the scoreboard which displays a 'Kiss Cam' graphic. The camera then zooms in on the scoreboard, showing couples on the screen. It then cuts to a close-up of the audience, showing various people watching. A young couple is highlighted, and the woman is offered a cookie. The ad then shows close-ups of the cookie being broken and sprinkled with sugar. The basketball game resumes briefly, and the couple shares a cookie and a kiss. The ad ends with a product shot of the cookies on a table with a basketball and a clipboard.