A bustling, neon-lit Tokyo street scene at night.

The ad opens with a wide shot of a busy Tokyo intersection at night, then cuts to a young man on his phone in the city. The scene shifts to a woman knitting and talking on the phone, with a young boy present. The young man is shown in various locations: in the rain, on a train platform, and in a room. The woman and boy are shown in a kitchen, and the woman is shown knitting in bed. The ad concludes with the young man on a balcony overlooking Tokyo, with the brand logo and slogan.