A bustling night scene in Tokyo with a prominent LU logo.

The ad opens with a wide shot of a busy street crossing in Tokyo at night, with many pedestrians and cars. A LU logo appears briefly. The scene then shifts to a young man looking thoughtful, followed by a close-up of a sweater with a cartoon animal design in a box. A woman smiles as she looks at the sweater. The scene cuts to a kitchen cabinet filled with various LU cookie boxes. A young boy smiles at the camera, then reaches into the box to pick up a LU 'Frère extra' cookie. The man from earlier is shown smelling the cookie and then eating it, looking pleased. The ad ends with product shots of different LU cookies and the brand logo.