The initial shot of white powder exploding outwards.

The ad opens with a close-up of white powder being disturbed by a utensil, creating a cloud. This transitions to a shot of melted chocolate forming a heart shape. Then, several Pépito biscuits are shown, some whole, some broken, revealing their chocolate filling. A man is shown taking a bite of a biscuit. The ad concludes with a display of Pépito products and the LU logo, featuring various LU biscuits.