The close-up shot of the chocolate biscuit breaking in half.

The ad opens with a close-up of a chocolate-filled biscuit breaking in half, with crumbs flying. It then shows a hand holding a piece of the biscuit, revealing the chocolate filling. A young man is shown taking a bite of the biscuit. The scene shifts to two boxes of 'Pépito Pockitos' biscuits on a kitchen counter, next to a glass of water and an apple. The ad ends with the LU logo and the tagline 'Une part de nous' against a blurred background of biscuits.