Loaded YouTube ads: video campaigns and examples

#424 YouTube advertiser by spendRetail EcommerceVerify on Google Ads Transparency Center

Loaded, formerly known as CDKeys, is a digital retailer offering game keys, gift cards, and memberships across PC and console platforms. Its YouTube advertising spans 31 markets with over 100+ ads and 135M views, primarily highlighting discounts, seasonal sales, and upcoming game releases.

Est. total spend
$270K – $6.7M
All-time, estimated range
Ads indexed
133
Total views
135M
Markets
31
Countries the ads ran in

Most-viewed Loaded YouTube ads

Top 20 by views · list updated

See all 133 Loaded ads

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About Loaded

Loaded, formerly known as CDKeys, is an online digital retailer selling video game activation keys, memberships, gift cards, and top-ups for PC, Xbox, PlayStation, and Nintendo platforms. The store serves a global customer base with instant digital delivery across thousands of titles. Rebranded in 2025 to reflect modern digital distribution models, the service is operated by Dubai-registered entity This Game Technologies FZCO.

Company
This Game Technologies FZCO
Category
Digital video game retailer
Advertises in
31 countries

Loaded YouTube ads — FAQ

Loaded, formerly known as CDKeys, is a digital retail store operated by This Game Technologies FZCO. It sells video game activation keys, digital memberships, gift cards, and top-ups for PC, PlayStation, Xbox, and Nintendo platforms.
Loaded's YouTube ads highlight discounts on PC games, seasonal sales, and deals on new or upcoming game releases. Several campaigns also reference its former brand name, CDKeys, alongside slogans like Pay Less, Game More.
Loaded primarily uses horizontal video ads ranging between 16 and 30 seconds, alongside a smaller share of vertical videos and shorter spots under 15 seconds.
Loaded advertises on YouTube predominantly in English, with a smaller portion of its ads presented in German.
AdSee has indexed 133 YouTube ads from Loaded, with 135M views in total, shown in 31 countries.
Loaded's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Romania, Hungary and the Czech Republic. In total they were shown in 31 countries.
AdSee estimates Loaded's YouTube ad spend at $270K – $6.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Loaded.
The most-viewed Loaded ad in the AdSee library is “Loaded. Up to 90% Off PC Games”, with 13.9M views on YouTube.
Loaded's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15878951507329024001?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.