Dyson YouTube ads: Top video campaigns and creatives

#421 YouTube advertiser by spendRetail EcommerceGermany

Dyson sells premium household appliances, including cordless vacuums, hair care tools, air purifiers, lighting, and audio gear. Across 118 markets, its YouTube video advertising totals 135M views over 60+ ads. The campaigns heavily highlight core technology and product innovations such as the Gen5detect, V15s Detect Submarine, and Airwrap styling devices.

Est. total spend
$271K – $6.8M
All-time, estimated range
Ads indexed
63
Total views
135M
Markets
118
Countries the ads ran in

Most-viewed Dyson YouTube ads

Top 20 by views · list updated

Dyson — Dyson spot+scrub Ai Robotic Vacuum Cleaner (YouTube video ad)0:15

Dyson

Dyson spot+scrub Ai Robotic Vacuum Cleaner

45.2M views
Dyson — Dyson V15s Detect Submarine - Powerful Vacuum with Wet Cleaning (YouTube video ad)0:15

Dyson

Dyson V15s Detect Submarine - Powerful Vacuum with Wet Cleaning

17.5M views
Dyson — Dyson Gen5detect – Leistungsstarke Technologie (YouTube video ad)0:15

Dyson

Dyson Gen5detect – Leistungsstarke Technologie

13M views
Dyson — Dyson Gen5detect — Leistungsstarke Technologie zur Stauberkennung (YouTube video ad)0:15

Dyson

Dyson Gen5detect — Leistungsstarke Technologie zur Stauberkennung

6.5M views
Dyson — Dyson - Engineering Beauty (YouTube video ad)0:20

Dyson

Dyson - Engineering Beauty

5.5M views
Dyson — Dyson gen5detect – Der kabellose Staubsauger mit höchster Saugkraft (YouTube video ad)0:15

Dyson

Dyson gen5detect – Der kabellose Staubsauger mit höchster Saugkraft

5.4M views
Dyson — Dyson Airwrap iD: Styling ohne Hitzeschäden (YouTube video ad)0:20

Dyson

Dyson Airwrap iD: Styling ohne Hitzeschäden

3.6M views
Dyson — Dyson V15s Detect Submarine: Wet Cleaning on Hard Floors (YouTube video ad)0:15

Dyson

Dyson V15s Detect Submarine: Wet Cleaning on Hard Floors

3.5M views
Dyson — Dyson V15 Detect – Macht unsichtbaren Staub sichtbar (YouTube video ad)0:18

Dyson

Dyson V15 Detect – Macht unsichtbaren Staub sichtbar

3.1M views
Dyson — Dyson V15 DetectTM Staubsauger (YouTube video ad)0:18

Dyson

Dyson V15 DetectTM Staubsauger

3M views
Dyson — Dyson Gen5detect: Leistungsstarke Technologie für die gründliche Reinigung (YouTube video ad)0:15

Dyson

Dyson Gen5detect: Leistungsstarke Technologie für die gründliche Reinigung

3M views
Dyson — Dyson Supersonic: Smallest, Lightest, Most Powerful Hair Dryer (YouTube video ad)0:15

Dyson

Dyson Supersonic: Smallest, Lightest, Most Powerful Hair Dryer

2.9M views
Dyson — Dyson — Black Friday Sale (YouTube video ad)0:06

Dyson

Dyson — Black Friday Sale

2.6M views
Dyson — Dyson Airstrait — Dry and Straighten Simultaneously (YouTube video ad)0:35

Dyson

Dyson Airstrait — Dry and Straighten Simultaneously

2.3M views
Dyson — Dyson Gen5detect — Leistungsstarke Technologie (YouTube video ad)0:15

Dyson

Dyson Gen5detect — Leistungsstarke Technologie

2.2M views
Dyson — Dyson Spot+Scrub Ai Robotic Vacuum Cleaner (YouTube video ad)0:15

Dyson

Dyson Spot+Scrub Ai Robotic Vacuum Cleaner

2.2M views
Dyson — Dyson Black Friday: Technologie, die begeistert (YouTube video ad)0:06

Dyson

Dyson Black Friday: Technologie, die begeistert

2.1M views
Dyson — Dyson Styling Tour (YouTube video ad)0:16

Dyson

Dyson Styling Tour

1.9M views
Dyson — Dyson — The new Dyson Supersonic hair dryer (YouTube video ad)0:20

Dyson

Dyson — The new Dyson Supersonic hair dryer

1.8M views
Dyson — airwrap i.d. — Styling Attachments (YouTube video ad)0:15

Dyson

airwrap i.d. — Styling Attachments

1.5M views

See all 63 Dyson ads

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About Dyson

Dyson.de is the official German e-commerce portal and direct-to-consumer platform for Dyson, an international technology brand specializing in premium household appliances. The site sells cordless vacuum cleaners, air purifiers, hair care devices, lighting, and audio products directly to consumers in Germany. Local operations are conducted by Dyson GmbH, a subsidiary of the global parent company Dyson Limited, founded in 1991 by Sir James Dyson.

Company
Dyson GmbH
Category
Household appliances retail
Headquarters
Germany
Advertises in
118 countries

Dyson YouTube ads — FAQ

Dyson advertises premium household appliances, including cordless vacuum cleaners, robotic vacuums, wet cleaning devices, and hair care products, through its German entity Dyson GmbH.
Dyson's YouTube ads highlight specific product models like the V15 Detect, Gen5detect, V15s Submarine, and Airwrap. Common themes focus on dust detection technology, wet floor cleaning, high suction power, and heat-free hair styling.
Dyson primarily uses horizontal video ads that are 15 seconds or shorter, while also incorporating some vertical Shorts-style spots and videos running up to 30 seconds.
Dyson's YouTube ad campaigns for this German account are presented entirely in German.
AdSee has indexed 63 YouTube ads from Dyson, with 135M views in total, shown in 118 countries.
Dyson's YouTube ads in the AdSee library ran most often in Germany, Austria, France, the Czech Republic and the Netherlands. In total they were shown in 118 countries.
AdSee estimates Dyson's YouTube ad spend at $271K – $6.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Dyson.
The most-viewed Dyson ad in the AdSee library is “Dyson spot+scrub Ai Robotic Vacuum Cleaner”, with 45.3M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.