The bold text "PLAY DAY ONE PAY ZERO EXTRA" and the emerging game characters.

The ad opens with a dark background with green and blue streaks. The CDKeys logo is in the top left. Text reads "PLAY DAY ONE PAY ZERO EXTRA". A graphic of an Xbox Game Pass Ultimate 3-month card appears, followed by an Xbox Game Pass Core card. Game characters, including a knight and a futuristic soldier, emerge from behind the cards. The ad transitions to show the full graphic with the characters and cards, with text appearing at the bottom.