Lacoste YouTube ads: top video campaigns and creative examples

#1194 YouTube advertiser by spendRetail EcommerceFranceVerify on Google Ads Transparency Center

Lacoste is a French fashion brand founded in 1933, known for its sportswear, apparel, and iconic polo shirts. With 60+ ads and 40.2M views across 104 markets, its YouTube video advertising frequently showcases polo shirt collections, factory craftsmanship, seasonal fashion releases, and creative tennis concepts.

Est. total spend
$80.3K – $2.0M
All-time, estimated range
Ads indexed
65
Total views
40.2M
Markets
104
Countries the ads ran in

Most-viewed Lacoste YouTube ads

Top 20 by views · list updated

See all 65 Lacoste ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About Lacoste

Lacoste is a French fashion brand that sells apparel, footwear, sportswear, eyewear, leather goods, fragrances, and accessories. Founded in 1933 by tennis champion René Lacoste and entrepreneur André Gillier, the brand is widely recognized for its iconic green crocodile logo and polo shirts. The company operates worldwide through retail boutiques and e-commerce, and has been a subsidiary of the Swiss group Maus Frères since 2012.

Company
Lacoste S.A.
Category
Fashion and sportswear apparel
Headquarters
France
Advertises in
104 countries

Lacoste YouTube ads — FAQ

Lacoste is a French fashion brand founded in 1933 that offers apparel, footwear, sportswear, eyewear, leather goods, fragrances, and accessories. Recognized for its green crocodile logo and polo shirts, the company operates globally through retail stores and e-commerce as part of Maus Frères.
Lacoste's YouTube ads highlight its core apparel lines, frequently featuring its polo shirt collections and polo manufacturing factory. Campaigns also showcase seasonal Spring and Summer collections alongside artistic fashion showcases and tennis-themed concepts.
Lacoste relies exclusively on short video ads up to 15 seconds long. The brand uses a mix of landscape and vertical Shorts-style formats, with horizontal videos making up the majority of its creative output.
Lacoste advertises primarily in English, while also running campaigns in French and Spanish to engage its international audience.
AdSee has indexed 65 YouTube ads from Lacoste, with 40.2M views in total, shown in 104 countries.
Lacoste's YouTube ads in the AdSee library ran most often in France, Spain, Germany, Italy and the United States. In total they were shown in 104 countries.
AdSee estimates Lacoste's YouTube ad spend at $80.3K – $2.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Lacoste.
The most-viewed Lacoste ad in the AdSee library is “Lacoste — Polo Shirt Collection”, with 6.9M views on YouTube.
Lacoste's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18431362455792779265?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.