A cartoon crocodile walking through a factory floor with mannequins.

The ad opens with a wide shot of a factory floor with mannequins displaying various colored Lacoste polo shirts. A cartoon crocodile character walks among the mannequins. The scene then transitions to close-ups of different types of folded polo shirts, each with text identifying the specific style. The pacing is quick, with rapid cuts between different polo shirt styles. The ad ends with a grid of many polo shirts and finally the Lacoste logo on a light blue background.