5.11 Tactical YouTube Ads and Commercials

#1205 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

5.11 Tactical produces purpose-built tactical apparel, footwear, uniforms, bags, and outdoor gear. Its YouTube advertising spans 20+ ads across 12 markets with 39.7M views, highlighting product durability in pants, boots, and bags alongside behind-the-scenes looks and motivational brand messaging.

Est. total spend
$159K – $2.0M
All-time, estimated range
Ads indexed
23
Total views
39.7M
Markets
12
Countries the ads ran in

Most-viewed 5.11 Tactical YouTube ads

Top 20 by views · list updated

See all 23 5.11 Tactical ads

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About 5.11 Tactical

5.11 Tactical is an American clothing and equipment brand specializing in purpose-built tactical apparel, footwear, uniforms, bags, and outdoor gear. Founded as a standalone company in 2003, the brand traces its origins back to durable climbing pants that were later adopted by the FBI Training Academy. Headquartered in Irvine, California, 5.11 Tactical serves military, law enforcement, first responders, and consumers globally through e-commerce, wholesale, and retail stores as a subsidiary of Compass Diversified.

Company
5.11, Inc.
Category
Tactical apparel and equipment
Headquarters
United States
Advertises in
12 countries

5.11 Tactical YouTube ads — FAQ

5.11 Tactical is an American brand that sells purpose-built tactical apparel, footwear, uniforms, bags, and outdoor gear. Based in Irvine, California, it caters to military personnel, law enforcement, first responders, and outdoor enthusiasts.
5.11 Tactical's YouTube ads highlight specific product categories like pants, boots, shoes, and bags, often featuring behind-the-scenes looks. Many ads emphasize brand messages like "Always Be Ready" and "Outdoor Adventure Gear."
5.11 Tactical primarily uses horizontal video ads alongside a smaller share of vertical videos. Most of its video spots range between 16 and 60 seconds in length.
5.11 Tactical advertises exclusively in English on YouTube.
AdSee has indexed 23 YouTube ads from 5.11 Tactical, with 39.7M views in total, shown in 12 countries.
5.11 Tactical's YouTube ads in the AdSee library ran most often in the United States, Germany, Italy, Hungary and Sweden. In total they were shown in 12 countries.
AdSee estimates 5.11 Tactical's YouTube ad spend at $159K – $2.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by 5.11 Tactical.
The most-viewed 5.11 Tactical ad in the AdSee library is “5.11 — Outdoor Adventure Gear”, with 11.0M views on YouTube.
5.11 Tactical's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01701248022098214913?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.