The animated crocodile in a factory setting is an unusual and attention-grabbing visual.

The ad opens with a sign for the 'Lacoste Polo Factory' against a blue sky with clouds. It then transitions to the interior of a factory with animated crocodiles working on sewing machines and handling polo shirts. Various colored polo shirts are shown hanging, on mannequins, and stacked. The ad features close-ups of polo shirts, the Lacoste crocodile logo, and a sewing machine stitching the logo. It concludes with a montage of many polo shirts and the Lacoste logo on a light blue background.