A stylized green rooster with the Kellogg's logo.

The ad opens with a close-up of a green rooster with a red comb, superimposed with the Kellogg's logo. It then cuts to a father and daughter in a kitchen, followed by a young girl playing amongst laundry. The rooster reappears, pecking at a covered dish on a kitchen counter. A box of Kellogg's Oaties cereal is revealed. The family is shown eating the cereal, with the word 'CRUNCH' appearing on screen with each bite. The ad concludes with the Kellogg's logo and tagline.