A giant green rooster walking through a city street.

The ad opens with a low-angle shot of a giant green rooster's feet walking on a city street. The camera then pans up to its head, showing its beady eyes and red comb. The rooster is enormous, towering over cars and buildings. It then appears perched on top of a skyscraper, looking out over the city. The final shots show the Kellogg's logo and slogan appearing on screen with the rooster still on the building.