A close-up of a green rooster crowing.

The ad opens with a blurry shot of a kitchen scene with the Kellogg's logo. It transitions to a close-up of a green rooster crowing, then shows quick cuts of a family (mother, father, two children) looking thoughtful. The rooster reappears next to a box of Kellogg's Oaties cereal, which is then shown with a "New" tag. The ad highlights the cereal's crunchy texture and oat content with animated graphics and text. Several family members are shown enjoying the cereal. A fish in an aquarium is briefly shown. The ad concludes with a shot of the cereal box and the rooster, with text emphasizing the product's qualities.