A cartoon rooster with the Kellogg's logo.

The ad opens with a close-up of a cartoon rooster with the Kellogg's logo superimposed. It then cuts to a father and daughter, followed by another daughter, all looking surprised. The rooster reappears, peeking from behind a checkered cloth. A box of Kellogg's Oaties cereal is revealed, with a "New" sticker. The family members are then shown eating the cereal, with the word "CROCCANTE" (crunchy) appearing on screen. The final shot is a red background with the Kellogg's logo and tagline.