Joy by PepsiCo YouTube Ads: Video Campaigns and Creative Examples

#939 YouTube advertiser by spendDTCVerify on Google Ads Transparency Center

Joy by PepsiCo is a digital loyalty and promotional platform offering rewards, prize draws, and product promotions across PepsiCo brands. The platform's YouTube advertising features 80+ video ads across 5 markets, generating 82.8M views. Campaigns frequently spotlight promotional partnerships and competitions, including Formula 1 tie-ins and seasonal product promotions.

Est. total spend
$414K – $2.7M
All-time, estimated range
Ads indexed
81
Total views
82.8M
Markets
5
Countries the ads ran in

Most-viewed Joy by PepsiCo YouTube ads

Top 20 by views · list updated

See all 81 Joy by PepsiCo ads

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About Joy by PepsiCo

Joy by PepsiCo is a digital consumer loyalty and promotional platform operating across European markets. It allows consumers to register products, enter promotional codes, participate in prize draws, and earn rewards on PepsiCo food and beverage brands including Pepsi, Lay's, Doritos, 7UP, and Quaker. The platform is operated by the multinational food and beverage corporation PepsiCo, Inc.

Company
PepsiCo, Inc.
Category
Consumer loyalty and promotions platform
Advertises in
5 countries

Joy by PepsiCo YouTube ads — FAQ

Joy by PepsiCo is a digital consumer loyalty and promotional platform operated by PepsiCo, Inc. It allows consumers across European markets to enter promotional codes, participate in prize draws, and earn rewards on food and beverage brands such as Doritos, Cheetos, Lay's, and Pepsi.
Joy by PepsiCo YouTube ads focus on brand promotions and snack products. Prominent themes include Doritos partnerships with Formula 1 such as Race to Win promotions, specific Doritos flavors, and seasonal items like Cheetos Halloween Pizza.
Joy by PepsiCo runs short ads that are up to 15 seconds long. These promotions are split evenly between vertical Shorts-style videos and standard horizontal formats.
Joy by PepsiCo advertises primarily in English, followed by Polish and French.
AdSee has indexed 81 YouTube ads from Joy by PepsiCo, with 82.8M views in total, shown in 5 countries.
Joy by PepsiCo's YouTube ads in the AdSee library ran most often in Belgium, Poland, the United Kingdom, Portugal and Spain.
AdSee estimates Joy by PepsiCo's YouTube ad spend at $414K – $2.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Joy by PepsiCo.
The most-viewed Joy by PepsiCo ad in the AdSee library is “Doritos & Formula 1: Taste the Thrill”, with 15.9M views on YouTube.
Joy by PepsiCo's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01725287538169479169?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.