Views3.6M3.6M
Published7 Feb 20267 Feb 26
AI
The large, bold text 'RACE TO WIN' and the prominent display of a Doritos chip bag with Formula 1 branding.
The ad opens with a close-up of a bag of Doritos Chilli Heatwave chips, featuring a Formula 1 car graphic and the text 'RACE TO WIN'. The scene transitions to show different prize options: a Formula 1 branded cap with the text 'A PRIZE EVERY HOUR', and two F1 tickets with the text 'WIN UP TO £10K & F1® TICKETS'. The ad concludes with a shot of three different Doritos chip flavors (Tangy Cheese, Chilli Heatwave, Cool Original) arranged with F1 graphics, and the tagline 'TASTE THE THRILL'. The overall visual style is dynamic and uses red and black color schemes with racing-inspired graphics.
Doritos - Race to Win with Formula 1
- Brand
- Doritos UK
- Landing page
- Domain
- joy-pepsico.eu
- Language
- EN
- Countries
- GB
View count history
7 Feb13 Jun18 Oct


















