Intimissimi YouTube Ads: Commercials and Video Campaigns

#232 YouTube advertiser by spendRetail EcommerceItalyVerify on Google Ads Transparency Center

Intimissimi is an Italian clothing brand specializing in lingerie, underwear, sleepwear, and knitwear. Across 19 markets, its YouTube advertising has generated 247M views across 100+ ads, spotlighting product lines like Ultralight with Cashmere, Italian lingerie collections, and pajamas.

Est. total spend
$742K – $12.4M
All-time, estimated range
Ads indexed
163
Total views
247M
Markets
19
Countries the ads ran in

Most-viewed Intimissimi YouTube ads

Top 20 by views · list updated

See all 163 Intimissimi ads

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About Intimissimi

Intimissimi is an Italian clothing brand specializing in underwear, lingerie, sleepwear, and knitwear for women and men. Founded in 1996 in Dossobuono, Italy, the brand operates under parent company Oniverse (formerly Calzedonia Group). It sells its collections globally through e-commerce and a network of over a thousand retail stores across dozens of countries.

Company
Intimissimi S.p.A.
Category
Lingerie & Underwear Retailer
Headquarters
Italy
Advertises in
19 countries

Intimissimi YouTube ads — FAQ

Intimissimi is an Italian clothing retailer specializing in underwear, lingerie, sleepwear, and knitwear for women and men. Founded in 1996 in Italy, the brand promotes its apparel collections through global e-commerce and retail channels.
Intimissimi's YouTube ads highlight products such as its Ultralight with Cashmere collection, Italian lingerie, and pajamas. Campaigns frequently focus on comfort themes like falling in love with how fabrics feel, the art of Italian lingerie, and seasonal releases like the Christmas Collection.
Intimissimi uses a combination of horizontal videos and vertical Shorts-style ads, with horizontal formats appearing slightly more often. Most of the brand's video campaigns consist of short spots that run up to 15 seconds.
Intimissimi advertises primarily in English and Italian on YouTube, reflecting its Italian origins and international retail audience.
AdSee has indexed 163 YouTube ads from Intimissimi, with 247M views in total, shown in 19 countries.
Intimissimi's YouTube ads in the AdSee library ran most often in Italy, the Czech Republic, Greece, the United States and Portugal. In total they were shown in 19 countries.
AdSee estimates Intimissimi's YouTube ad spend at $742K – $12.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Intimissimi.
The most-viewed Intimissimi ad in the AdSee library is “Intimissimi — Ultralight with Cashmere”, with 28.1M views on YouTube.
Intimissimi's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06195661504696549377?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.