Sephora YouTube Ads: Top Commercials and Creatives

#211 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

Sephora is a prestige beauty retailer offering makeup, skincare, fragrances, haircare, and beauty tools. Across 13 markets, its YouTube advertising library features 100+ ads with 269M total views, focusing heavily on curated fragrance highlights, brand collaborations, and seasonal beauty products.

Est. total spend
$808K – $13.5M
All-time, estimated range
Ads indexed
159
Total views
269M
Markets
13
Countries the ads ran in

Most-viewed Sephora YouTube ads

Top 20 by views · list updated

See all 159 Sephora ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About Sephora

Sephora is an international prestige beauty retailer offering makeup, skincare, fragrances, haircare, and beauty tools from hundreds of curated brands alongside its private label, Sephora Collection. Founded in France in 1969 by Dominique Mandonnaud, the company operates thousands of retail locations across more than 35 countries as well as e-commerce platforms. Sephora has been a subsidiary of the French luxury conglomerate LVMH Moët Hennessy Louis Vuitton since 1997.

Company
Sephora SA
Category
Beauty and cosmetics retail
Headquarters
United States
Advertises in
13 countries

Sephora YouTube ads — FAQ

Sephora is an international prestige beauty retailer that sells makeup, skincare, fragrances, haircare, and beauty tools from hundreds of curated brands alongside its private label, Sephora Collection.
Sephora's YouTube ads frequently spotlight premium fragrances and seasonal scent collections, notably featuring Prada perfumes and summer picks. Other campaigns focus on skincare innovations such as Laneige and Sephora's delivery services.
Sephora relies heavily on vertical, Shorts-style video ads alongside horizontal formats. Most videos range from short 15-second spots to longer mid-length commercials up to one minute.
Sephora advertises primarily in English on YouTube, with a smaller portion of ads also running in French.
AdSee has indexed 159 YouTube ads from Sephora, with 269M views in total, shown in 13 countries.
Sephora's YouTube ads in the AdSee library ran most often in the United States, Canada, Slovenia, Bulgaria and Croatia. In total they were shown in 13 countries.
AdSee estimates Sephora's YouTube ad spend at $808K – $13.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Sephora.
The most-viewed Sephora ad in the AdSee library is “Prada Perfume - "La Femme" Advertisement”, with 17.0M views on YouTube.
Sephora's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14473021089996865537?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.