OTTO YouTube ads: top video campaigns and creative examples

#240 YouTube advertiser by spendRetail EcommerceGermanyVerify on Google Ads Transparency Center

OTTO is a German e-commerce marketplace offering fashion, furniture, electronics, and home goods. Across 2 markets, its video advertising features 200+ ads with 346M views, leaning heavily into seasonal summer campaigns, family essentials, and warm-weather activities.

Est. total spend
$3.8M – $12.1M
All-time, estimated range
Ads indexed
281
Total views
346M
Markets
2
Countries the ads ran in

Most-viewed OTTO YouTube ads

Top 20 by views · list updated

See all 281 OTTO ads

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About OTTO

OTTO is a German e-commerce platform and online marketplace selling fashion, furniture, consumer electronics, and home goods. Founded in 1949 by Werner Otto as a mail-order business in Hamburg, it has grown into one of Germany's largest domestic online retailers. The platform serves consumer markets in Germany and is a principal brand of the Otto Group.

Company
Otto GmbH & Co. KGaA
Category
E-commerce & retail marketplace
Headquarters
Germany
Advertises in
2 countries

OTTO YouTube ads — FAQ

OTTO is a German e-commerce platform and retail marketplace operated by Otto GmbH & Co. KGaA. The company offers a wide range of products including fashion, furniture, consumer electronics, and home goods.
OTTO's YouTube ads frequently highlight summer themes, focusing on beach activities, family summer essentials, and seasonal retail offers.
OTTO uses both vertical Shorts-style videos and horizontal formats, with the vast majority of spots running 15 seconds or less.
OTTO advertises exclusively in German on YouTube, targeting consumers in its domestic market of Germany.
AdSee has indexed 281 YouTube ads from OTTO, with 346M views in total, shown in 2 countries.
OTTO's YouTube ads in the AdSee library ran most often in Germany and Switzerland.
AdSee estimates OTTO's YouTube ad spend at $3.8M – $12.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by OTTO.
The most-viewed OTTO ad in the AdSee library is “OTTO — Alles für euren Sommer”, with 16.3M views on YouTube.
OTTO's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01275424606227791873?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.