The bright green character and the clear call to action 'Start din egen bedrift' immediately draw attention.

The video shows a website interface for starting a business. The interface is clean and modern, with a purple and white color scheme. A friendly, green character resembling a plus sign is on the right side of the screen, waving. The website asks for the business name and type, with options for 'AS (Aksjeselskap)' and 'Enkeltpersonforetak'. The URL in the browser bar is 'fiken.no/starte-bedrift'.