The animated character holding a money bag with a sad expression.

The ad features a light blue background. On the left, a purple and blue 'f' logo is displayed next to the word 'fiken' in purple text. Below this, in a darker purple, is the text 'Et superenkelt regnskapsprogram'. To the right, a cartoonish green character with a sad expression holds a brown money bag labeled 'kr'. As the ad progresses, the character's expression changes to a smile, and the money bag appears to be held more triumphantly. A small arrow points to the text at the bottom.