dm YouTube Ads and Video Campaigns

#2409 YouTube advertiser by spendRetail EcommerceBulgariaVerify on Google Ads Transparency Center

dm Bulgaria operates as a drugstore retail chain offering health and beauty products, cosmetics, household items, and baby supplies. In Bulgaria, its YouTube advertising includes 50+ ads with 109M views, frequently highlighting popular household goods, oral care, and personal care products like Perwoll, Sensodyne, and Schwarzkopf.

Est. total spend
$326K – $761K
All-time, estimated range
Ads indexed
59
Total views
109M
Markets
1
Countries the ads ran in

Most-viewed dm YouTube ads

Top 20 by views · list updated

Haleon Bulgaria — Sensodyne - #1 Dentist Recommended Brand (YouTube video ad)0:06

Haleon Bulgaria

Sensodyne - #1 Dentist Recommended Brand

12.3M views
Perwoll — Perwoll - Renew your clothes after 10 washes (YouTube video ad)0:15

Perwoll

Perwoll - Renew your clothes after 10 washes

7.6M views
Haleon Bulgaria — Sensodyne Advanced White Toothpaste (YouTube video ad)0:15

Haleon Bulgaria

Sensodyne Advanced White Toothpaste

7.6M views
Perwoll — Perwoll — Върни черното (YouTube video ad)0:06

Perwoll

Perwoll — Върни черното

6.8M views
Perwoll — Perwoll — Renew Your Clothes (YouTube video ad)0:06

Perwoll

Perwoll — Renew Your Clothes

6.7M views
Haleon Bulgaria — Sensodyne Pronamel Kids - 24-hour cavity protection for children (YouTube video ad)0:15

Haleon Bulgaria

Sensodyne Pronamel Kids - 24-hour cavity protection for children

6.6M views
Schwarzkopf — Schwarzkopf Creme Supreme - Caring Color Cream (YouTube video ad)0:06

Schwarzkopf

Schwarzkopf Creme Supreme - Caring Color Cream

5.6M views
Schwarzkopf — Schwarzkopf Creme Supreme - Goodbye Gray Hair (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf Creme Supreme - Goodbye Gray Hair

4.3M views
Schwarzkopf — Schwarzkopf Creme Supreme - Radiant Color and Hair Care (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf Creme Supreme - Radiant Color and Hair Care

3.8M views
Perwoll — Perwoll — Black Detergent Ad (YouTube video ad)0:15

Perwoll

Perwoll — Black Detergent Ad

3.7M views
Schwarzkopf — Schwarzkopf Creme Supreme — Goodbye Grey Hair (YouTube video ad)0:06

Schwarzkopf

Schwarzkopf Creme Supreme — Goodbye Grey Hair

3.5M views
Haleon Bulgaria — Sensodyne — Advanced White Toothpaste (YouTube video ad)0:06

Haleon Bulgaria

Sensodyne — Advanced White Toothpaste

2.8M views
Palette Global — Palette - Intensive Color Creme (YouTube video ad)0:15

Palette Global

Palette - Intensive Color Creme

2.8M views
Henkel Laundry and Home Care — Bref Power Aktiv - The Better Way to Clean Your Toilet (YouTube video ad)0:15

Henkel Laundry and Home Care

Bref Power Aktiv - The Better Way to Clean Your Toilet

2.2M views
Somat — Somat — Dishwasher Tablets (YouTube video ad)0:15

Somat

Somat — Dishwasher Tablets

2.2M views
Orbico Beauty Bulgaria — Bourjois Mascara - Twist, Lift & Freeze (YouTube video ad)0:15

Orbico Beauty Bulgaria

Bourjois Mascara - Twist, Lift & Freeze

2M views
Haleon Bulgaria — Sensodyne - No1 Марка, Препоръчвана от Стоматолозите (YouTube video ad)0:06

Haleon Bulgaria

Sensodyne - No1 Марка, Препоръчвана от Стоматолозите

1.8M views
Somat — Soma t Excellence Premium 5in1 Caps - Tackles Tough Stains (YouTube video ad)0:15

Somat

Soma t Excellence Premium 5in1 Caps - Tackles Tough Stains

1.7M views
SYOSS — Syoss Color Glaze — Intense Color and Shine (YouTube video ad)0:15

SYOSS

Syoss Color Glaze — Intense Color and Shine

1.6M views
Somat — Somat — The #1 Solution for Dried-On Stains (YouTube video ad)0:06

Somat

Somat — The #1 Solution for Dried-On Stains

1.5M views

See all 59 dm ads

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About dm

dm Bulgaria operates as the Bulgarian arm of the German retail group dm-drogerie markt. The company sells cosmetics, health and beauty products, personal care items, household goods, baby supplies, and organic food through brick-and-mortar stores and an online store in Bulgaria. Operating since 2009, it is headquartered in Sofia and manages a network of over 100 stores nationwide.

Company
dm Bulgaria EOOD
Category
Drugstore retail chain
Headquarters
Bulgaria
Advertises in
1 country

dm YouTube ads — FAQ

dm Bulgaria is a drugstore retail chain operating brick-and-mortar stores and an online shop. dm sells cosmetics, health and beauty products, personal care items, household goods, baby supplies, and organic food.
dm's YouTube video ads focus on personal care and household items available in its stores. Recurring promotions feature brands such as Sensodyne toothpaste, Perwoll laundry detergent, and Schwarzkopf hair color products.
dm primarily runs short, 15-second horizontal video ads on YouTube, with occasional vertical video formats.
dm advertises on YouTube entirely in Bulgarian, targeting consumers in Bulgaria.
AdSee has indexed 59 YouTube ads from dm, with 109M views in total, shown in 1 country.
dm's YouTube ads in the AdSee library ran most often in Bulgaria.
AdSee estimates dm's YouTube ad spend at $326K – $761K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by dm.
The most-viewed dm ad in the AdSee library is “Sensodyne - #1 Dentist Recommended Brand”, with 12.3M views on YouTube.
dm's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14104685588045103105?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.