A cute, anthropomorphic robot is activated and begins cleaning a toilet.

The ad opens with a close-up of a toilet cleaning robot being assembled or activated. Its eyes light up, and it grabs a toilet brush. The robot then proceeds to clean a toilet, spraying water and foam. A man and woman appear, looking surprised and then pleased. The ad transitions to show the Bref product packaging and then the product's toilet blocks being placed in a toilet bowl. The final scene shows the man and woman giving each other a high-five in the bathroom, with the robot nearby. The pacing is quick and energetic.