The initial text "СБОГОМ, СИВИ КОСИ" (Goodbye, grey hair) is a strong hook.

The ad opens with a woman looking in a mirror, touching her hair. Text appears on screen. Then, a box of hair dye is shown next to the woman. The woman then looks at the hair dye box. A split screen shows a 'before' and 'after' of hair. Finally, three women are shown posing and blowing kisses. The ad ends with a display of three hair dye boxes and text.