Inside Nykaa YouTube ads and video campaigns

#2407 YouTube advertiser by spendRetail EcommerceIndiaVerify on Google Ads Transparency Center

Nykaa is an Indian omnichannel beauty, wellness, and fashion retailer offering thousands of domestic and international products alongside its private labels. In India, its YouTube advertising spans 30+ ads and 15.2M views, focusing on practical makeup tutorials, skincare routines, product reviews, and shopping hauls.

Est. total spend
$15.2K – $761K
All-time, estimated range
Ads indexed
34
Total views
15.2M
Markets
1
Countries the ads ran in

Most-viewed Nykaa YouTube ads

Top 20 by views · list updated

See all 34 Nykaa ads

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About Nykaa

Nykaa is an Indian e-commerce retailer and omnichannel beauty and lifestyle brand founded in 2012 by Falguni Nayar. The company offers a wide range of cosmetics, skincare, personal care, wellness, and fashion products online and through offline retail stores across India. Operated by FSN E-Commerce Ventures Limited, Nykaa features thousands of domestic and international brands along with its own private label lines.

Company
FSN E-Commerce Ventures Limited
Category
Beauty and fashion e-commerce
Headquarters
India
Advertises in
1 country

Nykaa YouTube ads — FAQ

Nykaa is an Indian omnichannel beauty and lifestyle retailer operated by FSN E-Commerce Ventures Limited. It sells a wide range of cosmetics, skincare, personal care, wellness, and fashion products online and via retail stores.
Nykaa's YouTube ads focus on beauty and personal care content, including skincare routines, product reviews, makeup tips, product hauls, and get-ready-with-me style tutorials.
Nykaa runs vertical Shorts-style video ads exclusively. Most of these vertical ads are between 31 and 60 seconds long, with a smaller portion running shorter or longer.
Nykaa advertises on YouTube in an even split between Hindi and English, catering to audiences in India.
AdSee has indexed 34 YouTube ads from Nykaa, with 15.2M views in total, shown in 1 country.
Nykaa's YouTube ads in the AdSee library ran most often in India.
AdSee estimates Nykaa's YouTube ad spend at $15.2K – $761K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Nykaa.
The most-viewed Nykaa ad in the AdSee library is “Get Glass Skin with these 4 Korean Skincare Products from Nykaa”, with 5.0M views on YouTube.
Nykaa's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02679380231956987905?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.