A bustling street scene in Chinatown with red lanterns.

The ad opens with a street scene in Chinatown, then transitions to nostalgic family photos. It then shows various people in California, including a man in a shop, a woman loading boxes, a fishmonger, a fruit vendor, and people playing wheelchair basketball. The final scenes show a family in a kitchen and then a montage of the people featured, ending with the Covered California logo and website.