Continente YouTube Ads: Commercials and Video Campaigns

#876 YouTube advertiser by spendRetail EcommercePortugalVerify on Google Ads Transparency Center

Continente is a Portuguese supermarket and hypermarket chain offering groceries, fresh food, personal care, and general merchandise. Its YouTube advertising in Portugal spans 50+ video ads generating 241M views, featuring campaigns for everyday household cleaning, laundry, and personal hygiene products.

Est. total spend
$1.2M – $2.9M
All-time, estimated range
Ads indexed
56
Total views
241M
Markets
1
Countries the ads ran in

Most-viewed Continente YouTube ads

Top 20 by views · list updated

Skip Portugal — Skip — Mais Rápido do Que Nunca (YouTube video ad)0:20

Skip Portugal

Skip — Mais Rápido do Que Nunca

40.4M views
Surf Detergente Roupa — Surf - Faz o match perfeito (YouTube video ad)0:06

Surf Detergente Roupa

Surf - Faz o match perfeito

17.5M views
Casa Cif — Novo CIF Infinite Clean - Com probióticos naturais (YouTube video ad)0:06

Casa Cif

Novo CIF Infinite Clean - Com probióticos naturais

16.4M views
Casa Cif — Cif Infinite Clean — Cleaning with Natural Probiotics (YouTube video ad)0:20

Casa Cif

Cif Infinite Clean — Cleaning with Natural Probiotics

12.9M views
Comfort Portugal — Comfort 2-em-1: Perfume e Amaciador (YouTube video ad)0:15

Comfort Portugal

Comfort 2-em-1: Perfume e Amaciador

11.4M views
Linic Portugal — Linic Men - Combate Caspa e Oleosidade (YouTube video ad)0:15

Linic Portugal

Linic Men - Combate Caspa e Oleosidade

9.6M views
Dove Portugal — Dove Men+Care Whole Body Deo - Cuidado que chega a todo o corpo (YouTube video ad)0:06

Dove Portugal

Dove Men+Care Whole Body Deo - Cuidado que chega a todo o corpo

7.7M views
Rexona — Rexona — Novo Desodorizante para Todo o Corpo (YouTube video ad)0:15

Rexona

Rexona — Novo Desodorizante para Todo o Corpo

7.4M views
Surf Detergente Roupa — Surf — Faz o match perfeito (YouTube video ad)0:15

Surf Detergente Roupa

Surf — Faz o match perfeito

7.2M views
Rexona — Rexona — Novo Desodorizante para Todo o Corpo (YouTube video ad)0:20

Rexona

Rexona — Novo Desodorizante para Todo o Corpo

6.9M views
Dove Portugal — Dove Men+Care Whole Body Deo - Cuidado que chega a todo o corpo (YouTube video ad)0:15

Dove Portugal

Dove Men+Care Whole Body Deo - Cuidado que chega a todo o corpo

6.8M views
DodotTVpt — Dodot Sensitive Diapers: Gentle Care for Your Baby's Skin (YouTube video ad)0:20

DodotTVpt

Dodot Sensitive Diapers: Gentle Care for Your Baby's Skin

6.4M views
Comfort Portugal — Comfort 2 em 1: Perfume e Amaciador (YouTube video ad)0:06

Comfort Portugal

Comfort 2 em 1: Perfume e Amaciador

5.6M views
DodotTVpt — Dodot Activity Diapers: 12h Leak Protection & Fit (YouTube video ad)0:15

DodotTVpt

Dodot Activity Diapers: 12h Leak Protection & Fit

5.6M views
Comfort Portugal — Comfort 2 em 1: Até 10X Mais Perfume (YouTube video ad)0:06

Comfort Portugal

Comfort 2 em 1: Até 10X Mais Perfume

5.5M views
Dove Portugal — Dove Whole Body Deo — Desodorizante para todo o corpo (YouTube video ad)0:20

Dove Portugal

Dove Whole Body Deo — Desodorizante para todo o corpo

5.2M views
Dove Portugal — Dove Whole Body Deo - Natural Beauty (YouTube video ad)0:15

Dove Portugal

Dove Whole Body Deo - Natural Beauty

5M views
Vaseline Portugal — Vaseline Gluta-Hya Serum Corporal (YouTube video ad)0:06

Vaseline Portugal

Vaseline Gluta-Hya Serum Corporal

4.7M views
Vaseline Portugal — Vaseline Gluta-Hya Serum Corporal - Pele Mais Radiante (YouTube video ad)0:10

Vaseline Portugal

Vaseline Gluta-Hya Serum Corporal - Pele Mais Radiante

4.7M views
Vaseline Portugal — Vaseline Gluta-Hya Serum Corporal (YouTube video ad)0:06

Vaseline Portugal

Vaseline Gluta-Hya Serum Corporal

4.6M views

See all 56 Continente ads

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About Continente

Continente is a Portuguese supermarket and hypermarket chain selling groceries, fresh food, personal care, and general merchandise to consumers. Founded in 1985 as Portugal's first hypermarket chain, it operates hundreds of stores across the country alongside an e-commerce store. The brand is owned by MC, the food retail division of Portuguese conglomerate Sonae.

Company
Modelo Continente Hipermercados, S.A.
Category
Supermarket and hypermarket chain
Headquarters
Portugal
Advertises in
1 country

Continente YouTube ads — FAQ

Continente is a Portuguese supermarket and hypermarket chain owned by MC, a division of Sonae. It sells groceries, fresh food, personal care items, and general merchandise both in physical stores across Portugal and through its e-commerce website.
Continente's YouTube ads frequently spotlight household cleaning and personal care products available in its stores. Common featured items include laundry detergents, surface cleaners, deodorants, and hair care products from well-known consumer brands.
Continente relies predominantly on horizontal video ads, with only a small share of vertical formats. Most of these video spots are short, typically running for 15 seconds or less, with the remainder lasting between 16 and 30 seconds.
Continente advertises exclusively in Portuguese on YouTube, targeting consumers in its home market of Portugal.
AdSee has indexed 56 YouTube ads from Continente, with 241M views in total, shown in 1 country.
Continente's YouTube ads in the AdSee library ran most often in Portugal.
AdSee estimates Continente's YouTube ad spend at $1.2M – $2.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Continente.
The most-viewed Continente ad in the AdSee library is “Skip — Mais Rápido do Que Nunca”, with 40.5M views on YouTube.
Continente's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11058797964016222209?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.